The Muslims I Know addresses serious issues in an edgy, fast-paced, tightly edited, modern format. Interviews are shot handheld, in different locations. Short sections of interviews are intercut with photographs and footage to bring personal histories to life. Footage shot in Lahore, Pakistan, is presented in saturated color to bring out cultural exuberance. It takes the form of an explosive collage that captures the spirit of the city rather than being a real-life representation. The film has an artistic visual feel. Qawali music is used to tie images together into a dynamic montage. There is abundant use of music throughout the film to produce a vibrant, positive outlook. The end result is a documentary which is thought-provoking and attractive. The gravity of its theme combined with the appeal of its format makes it all the more palatable and effective in its reach.